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	<title>Email Marketing</title>
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	<link>http://www.deartommyjohnletters.com</link>
	<description>Dear Tommy John Letters - Email Marketing Service</description>
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		<title>Email Marketing Tips &#8211; How To Start Your Own Opt In List</title>
		<link>http://www.deartommyjohnletters.com/2012/05/email-marketing-tips-how-to-start-your-own-opt-in-list/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/email-marketing-tips-how-to-start-your-own-opt-in-list/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 09:00:24 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Email Marketing News]]></category>

		<guid isPermaLink="false">http://www.deartommyjohnletters.com/2011/03/email-marketing-tips-how-to-start-your-own-opt-in-list/</guid>
		<description><![CDATA[495 A guide to starting an opt in list. email marketing, opt in email marketing, targeted email marketing, permission email marketing Having your own opt in list is essential if you want to succeed on the internet. Its common knowledge that email marketing is one of the most reliable ways of generating consistent free targeted [...]]]></description>
			<content:encoded><![CDATA[<p>495</p>
<p>
A guide to starting an opt in list.<br />
email marketing, opt in email marketing, targeted email marketing, permission email marketing<br />
Having your own opt in list is essential if you want to succeed on the internet. Its common knowledge that email marketing is one of the most reliable ways of generating consistent free targeted traffic for your website.</p>
<p>Once you have your own responsive opt in list it can open up a variety of different opportunities, such as selling advertising space and setting up joint ventures with other list owners.</p>
<p>The first thing you need to do is collect email addresses from your visitors and you can do this by offering a free report or starting a newsletter using an auto responder, allowing you to set up a series of messages that will be sent out automatically on your behalf on a timeframe you specify.</p>
<p>Its important to choose the most reliable auto responder at the start because it can be very stressful and time consuming to transfer your opt in list from one place to another.</p>
<p>For best results you should not use a free auto responder service because advertisements will be added to all your outgoing emails. You will have no control over which ads are shown and this will distract your subscribers and dramatically reduce the response rates to your emails.</p>
<p>You can either pay a monthly fee and use a third party hosted auto responder service like Aweber or Get Response, or you can pay a one time fee and install an auto responder script like Auto Response Plus on your domain.</p>
<p>The problem with auto responder scripts is that the number of subscribers you can store will be limited depending on how much disk space you have with your hosting plan, and you will also need to backup your list on a regular basis in case a problem occurs and all of the information is lost.</p>
<p>Its much easier and safer to use a third party hosted auto responder service because you will not have to worry about installing a script and your subscribers will be stored securely on a dedicated server with no limits.</p>
<p>Its essential that you focus on one specific topic for your opt in list as this will dramatically increase your response rates. You need to create a landing page consisting of a short sales letter that encourages visitors to subscribe, and a subscription form that allows visitors to enter their name and email address. You should also offer some quality bonus gifts to increase your conversion rates.</p>
<p>Double opt in lists are becoming more popular because they provide extra security as subscribers must confirm their email address, but many people will forget to complete this confirmation which results in fewer active subscribers so you may prefer to use the single opt in feature.</p>
<p>Once you have set up your landing page and follow up messages you will need to start sending visitors to your website. Submitting content to article directories and writing press releases are the most effective ways of generating unlimited free targeted traffic.</p>
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	     <a href="http://www.deartommyjohnletters.com/2012/05/email-marketing-tips-how-to-start-your-own-opt-in-list.pdf">
	     <span>Email Marketing Tips - How To Start Your Own Opt In List</span>
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		<title>Don&#8217;t Make This Idiotic Mistake-Build Your List</title>
		<link>http://www.deartommyjohnletters.com/2012/05/dont-make-this-idiotic-mistake-build-your-list/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/dont-make-this-idiotic-mistake-build-your-list/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 10:10:28 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Email Marketing News]]></category>

		<guid isPermaLink="false">http://www.deartommyjohnletters.com/2011/03/dont-make-this-idiotic-mistake-build-your-list/</guid>
		<description><![CDATA[502 learn from my idiotic mistake and build your list right and build your list smart. this article will save you tons of time and headaches in the future; trust me&#8230;. list building, email list, build your list, optin list, mailing list, www.optinmastercourse.com/corey.html Don&#8217;t follow my idiotic mistake! Yes it took me 2 yeas of [...]]]></description>
			<content:encoded><![CDATA[<p>502</p>
<p>
learn from my idiotic mistake and build your list right and build your list smart. this article will save you tons of time and headaches in the future; trust me&#8230;.<br />
list building, email list, build your list, optin list, mailing list, www.optinmastercourse.com/corey.html<br />
Don&#8217;t follow my idiotic mistake!</p>
<p>Yes it took me 2 yeas of trying to market online until I finally got this concept brutaly pounded into my head. BUILD YOUR DARN LIST! If you have heard of this and haven&#8217;t gotten around to doing it, you just spinning your wheels.</p>
<p>I worked my rear off marketing for 2 straight years nonstop and built sizeable downlines in multiple programs. Sure I made a few bucks here and there but what was digging myself a deep grave. Today, all these programs I built downlines are gone and had nothing to show for it. I was promoting somebody else and not myselft. I am not saying promoting affiliate links is a bad thing but just remember&#8230; would you rather promote affiliate links from you optin list or promote these same links with hard work?</p>
<p>So before you do anything else: build a website, create and newsletter, and start promoting your site and newsletter. This will save you tons of time and headaches in the long run.  Build your list by giving away free software, ebooks, and offers. I would recommend giving away a viral e-book to new subscribers personally.</p>
<p>I don&#8217;t know about you but I don&#8217;t want to work nonstop all day long marketing. If I wanted to do that I would just go out and find a job right? You probably want to be lazy like me and wake up late and go to bed early knowing your gonna make money either way. So 25,000+ subscribers later I can feel comfortable  doing that. I am not saying you can be lazy but you get the point <img src='http://www.deartommyjohnletters.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>It is much easier to promote affiliate programs or your own programs for that matter when you can e-mail several thousand subscribers about it. </p>
<p>So heres some extra benefits of building a list will bring you&#8230;.</p>
<p>1. offer paid ads in your newsletter<br />
2. promoting affiliate links or your programs mentioned above<br />
3. potential viral sales<br />
4. days, weeks, months, and years of residual income potential<br />
5. future Joint Ventures with your subscribers or other webmasters affiliated with your business</p>
<p>Those are just a few of the benefits of building a list offers, I am sure you can find other good reasons if you put your mind to work.</p>
<p>
Be careful! Once you have a list its up to your to maintain it. Watch what you promote or recommend. For the most part stick to your &#8220;newsletters theme.&#8221;  Its okay to go off topic every once in awhile but keep that to a minimum. Remember that you have a good reputation to keep and if you start angering your subscibers or flood their e-mail box with offers your business will start to sink.</p>
<p>Build your list right and build your list smart! If you don&#8217;t know how to build a list properly feel free to check out my signature for the &#8220;Optin Master Course.&#8221;</p>
<p>I hope that this sheds some light on the importance of building your list and stop you from following my idiotic mistake!</p>
<div id="br_pdf_link">
	     <a href="http://www.deartommyjohnletters.com/2012/05/dont-make-this-idiotic-mistake-build-your-list.pdf">
	     <span>Don't Make This Idiotic Mistake-Build Your List</span>
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		<title>RSS to Email</title>
		<link>http://www.deartommyjohnletters.com/2012/05/rss-to-email/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/rss-to-email/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 10:07:49 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.deartommyjohnletters.com/?p=93</guid>
		<description><![CDATA[Simple RSS to Email by AWeber Communications RSS to Email]]></description>
			<content:encoded><![CDATA[<p><a title="Email Marketing by AWeber" href="http://www.aweber.com/?223591">Simple RSS to Email by AWeber Communications</a></p>
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	     <a href="http://www.deartommyjohnletters.com/2012/05/rss-to-email.pdf">
	     <span>RSS to Email</span>
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		<title>Email Newsletter Templates: Text</title>
		<link>http://www.deartommyjohnletters.com/2012/05/email-newsletter-templates-text/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/email-newsletter-templates-text/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 10:26:33 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Email Marketing News]]></category>

		<guid isPermaLink="false">http://www.deartommyjohnletters.com/2011/03/email-newsletter-templates-text/</guid>
		<description><![CDATA[624 Tips and techniques for creating a text email newsletter template; explains how to format an email newsletter, then turn that format into a template that can be used over. email, newsletter, template, email newsletter template Thinking about an email newsletter or an online newsletter, and wondering about a template? In the case of a [...]]]></description>
			<content:encoded><![CDATA[<p>624</p>
<p>
Tips and techniques for creating a text email newsletter template; explains how to format an email newsletter, then turn that format into a template that can be used over.<br />
email, newsletter, template, email newsletter template<br />
Thinking about an email newsletter or an online newsletter, and wondering about a template? In the case of a text newsletter, creating or finding a template is quite straightforward.</p>
<p>It&#8217;s the basic approach to email newsletters, and easy for just about anyone who can type (even with just two fingers). </p>
<p>This approach works well for newsletters that emphasize content. For example, I&#8217;ve written and published Abbott&#8217;s Communication Letter online continuously since 1999 and throughout most of its history I&#8217;ve used text. I did try HTML formats a few times, but without much success (at least not enough to compensate for the extra time and trouble involved).</p>
<p>With a text email newsletter, you simply need to decide whether you want to distinguish among the sections (for example, editorial content from advertising). If you do want to set the sections apart from each other, simply use one of the common separator techniques (repeating any key that&#8217;s not a number or letter).</p>
<p>For example, here&#8217;s a space/period/space separator:<br />
. . . . . . . . . . . . . . .</p>
<p>And here&#8217;s an example using just the plus sign<br />
++++++++++++++++++++++</p>
<p>Normally, you would leave a blank line before and after the separator line to make your email newsletter easier to read.</p>
<p>As an alternative, you can also alert readers to new sections by putting the headline in ALL-CAPITAL LETTERS. In a test several years ago, I found this increased the number of click-throughs on the ads, and so I&#8217;ve generally carried on the practice (using both all-caps and separator lines.</p>
<p>Of course, having put the ad headline in all-caps, I also put the newsletter name, editorial headlines, and administrative information headlines in all-caps as well. Just for the sake of consistency, and to help readers easily navigate the different sections.</p>
<p>There&#8217;s one more format issue we need to tackle before turning our collection of format techniques into a template. That&#8217;s setting a line length. Because of the many variations in email readers, we can&#8217;t be sure subscribers will see what we see. So, the standard is to wrap the text (put a hard return) after 60 to 65 characters. If your newsletter&#8217;s not too long, you can do this manually by setting the page width of your document to the appropriate distance and then hitting the Enter key at the end of each line. If you have a longer newsletter, you might want to use one of the automatic format tools available on the Internet.</p>
<p>This ensures an even, easily readable line length; that&#8217;s important because studies show reading grows increasing difficult as lines get longer. It also means some subscribers won&#8217;t end up with each paragraph being one really long line (they probably will just delete your newsletter, rather than try to read it). </p>
<p>Note, though, that you won&#8217;t be able to add line length to your template; it&#8217;s something you&#8217;ll have to for each issue. In my newsletter, the material above and below the ads and editorial content do provide a template of sorts, reminding me to make each line 65 characters.</p>
<p>Once you&#8217;ve finalized your format, simply save a copy of the newsletter (without the editorial and advertising content) to create a template. Then with each new issue, you simply open the template, add new content, and save the file with another name. </p>
<p>So, for example, you might save the template file as, &#8220;My Email Newsletter Template&#8221; and the current issue as &#8220;June 15 Email Newsletter&#8221; </p>
<p>If you want some ideas on text formats and templates, simply go to a search engine and look for other text newsletters. You might do this by entering the name of a subject and the word newsletter. For example, &#8220;Jack Russell Terrier&#8221; + &#8220;newsletter&#8221;. Choose a subject that interests you and you&#8217;ll get some useful information as well as ideas for your email newsletter template.</p>
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		<title>Email Marketing For Your Small Business &#8211; Selecting The Right Server</title>
		<link>http://www.deartommyjohnletters.com/2012/05/email-marketing-for-your-small-business-selecting-the-right-server/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/email-marketing-for-your-small-business-selecting-the-right-server/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 11:49:57 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Email Marketing News]]></category>

		<guid isPermaLink="false">http://www.deartommyjohnletters.com/2011/03/email-marketing-for-your-small-business-selecting-the-right-server/</guid>
		<description><![CDATA[531 There are many different methods for promoting your business online, but one of the most effective is still the email campaign. Weighing Your Options For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software [...]]]></description>
			<content:encoded><![CDATA[<p>531</p>
<p>
There are many different methods for promoting your business online, but one of the most effective is still the email campaign.</p>
<p>Weighing Your Options</p>
<p>For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server you&#8217;re using. Or you can join an ASP hosted service.</p>
<p>The most obvious benefit of a hosted server is that getting your emai&#8230;<br />
There are many different methods for promoting your business online, but one of the most effective is still the email campaign.</p>
<p>Weighing Your Options</p>
<p>For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server you&#8217;re using. Or you can join an ASP hosted service.</p>
<p>The most obvious benefit of a hosted server is that getting your emails delivered is your host&#8217;s concern. Says Dr. Ralph Wilson, of Wilson Internet Services, &#8220;With desktop or web server software, basically you&#8217;re responsible to get them delivered?Whereas if you&#8217;re paying someone else for that service, it&#8217;s their job, and many of them take it very seriously.?A hosted server starts with a monthly fee for 500 or 1,000 emails and the price builds as your email database grows.</p>
<p>With desktop server software, the biggest advantage is the price. You can pay a one-time fee for a desktop server and run it forever. Leasing a web server is also fairly inexpensive.</p>
<p>Beating the Blockers</p>
<p>If you use desktop or server based software, there are some general guidelines you can follow to help your emails make it to your customers?inboxes.</p>
<p>1. Avoid signs of spam. There are specific characteristics that trigger spam filters. You can increase your deliverability by avoiding certain pitfalls in your subject lines:</p>
<p>?Don&#8217;t use all caps.<br />
?Don&#8217;t use HTML messages that are primarily graphics.<br />
?Don&#8217;t try to trick filters by replacing letters with asterisks or breaking words up with punctuation marks. Filters are getting smarter, and you could end up on a black list.<br />
?Don&#8217;t use sloppy HTML.<br />
?Don&#8217;t use large or small fonts. Stick with H1, H2, or H3 heading tags.</p>
<p>2. Consider sender certification</p>
<p>Bonded sender companies as http://Habeas.com and http://BondedSender.com have relationships with internet service providers. Legitimate businesses can go through these companies to get safe passage past spam filters. There&#8217;s a cost for this service, but it&#8217;s an effective way to ensure your emails are getting delivered.</p>
<p>What to Look for in a Hosted Server</p>
<p>If you choose to use a hosted service, there are a number of things you should ask before joining:</p>
<p>?What precautions do they take to prevent spammers from enrolling? A good host company will have measures in place, such as confirmed opt-in, to make sure that they&#8217;re not allowing spammers to join.</p>
<p>?Do they offer conversion tracking? Similar to an ad tracking program, many hosted servers now let you see how many of your e-mail recipients clicked through to your site, how many click-throughs resulted in sales, and how much money you made from your campaign.</p>
<p>?What kind of customer service do they provide? You can often tell the answer to that question simply by how long it takes them to respond to your inquiries. Ask if they offer full phone support and if they charge extra for the service.</p>
<p>However you choose to promote your business, don&#8217;t overlook the power of email marketing to increase your customer base and improve your sales volume.</p>
<div id="br_pdf_link">
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	     <span>Email Marketing For Your Small Business - Selecting The Right Server</span>
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		<title>Email Automatic Responders. Automating Your Business</title>
		<link>http://www.deartommyjohnletters.com/2012/05/email-automatic-responders-automating-your-business/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/email-automatic-responders-automating-your-business/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 12:27:33 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Email Marketing News]]></category>

		<guid isPermaLink="false">http://www.deartommyjohnletters.com/2011/03/email-automatic-responders-automating-your-business/</guid>
		<description><![CDATA[219 Streamline your business and incorporate email automatic responder to build your mailing list, effortlessly. email automatic responder, automatic email responder, autoresponders, automatic responders If you want to take control of your online business and automate your business tasks, you need a fully functional automatic response system. This will handle all of your email tasks [...]]]></description>
			<content:encoded><![CDATA[<p>219</p>
<p>
Streamline your business and incorporate email automatic responder to build your mailing list, effortlessly.<br />
email automatic responder, automatic email responder, autoresponders, automatic responders<br />
If you want to take control of your online business and automate your business tasks, you need a fully functional automatic response system. This will handle all of your email tasks and deliver your messages to your leads 24/7 with ease.</p>
<p> Setting up your fully functional autoresponder system on your own domain is very easy, this is how you will avoid paying another monthly fee to those big companies that charge high prices for their services. Email automatic responders give you the power to streamline your business and free up more time to concentrate on your marketing efforts instead of spending hours replying to customer responses and follow up emails.</p>
<p> This will definitely help you to potentially explode your mailing list to thousands of leads in a very short time. We all know that the moneys in the list. If you have no list, then chances are pretty good that your sales will be somewhat of a disappointment. </p>
<p> Subscription boxes on your homepage offers the visitor to subscribe to your list, ezine, marketing course or whatever you are offering, eliminating the chances of SPAM. As a result, helping you effortlessly build your mailing list. Surviving in the online business world almost always require you to build a list. Email automatic responders help you to do just that.</p>
<p>
www.apexautoresponder.com</p>
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		<title>Create An Email Newsletter</title>
		<link>http://www.deartommyjohnletters.com/2012/05/create-an-email-newsletter/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/create-an-email-newsletter/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 10:05:11 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Featured]]></category>

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		<description><![CDATA[Send Your First Email Newsletter Today &#8211; AWeber Communications Create An Email Newsletter]]></description>
			<content:encoded><![CDATA[
<p><a href="http://www.aweber.com/?223591" title="Email Marketing by AWeber">Send Your First Email Newsletter Today &#8211; AWeber Communications</a></p>
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		<title>How to Make a CSV file for your mailing list.</title>
		<link>http://www.deartommyjohnletters.com/2012/05/how-to-make-a-csv-file-for-your-mailing-list/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/how-to-make-a-csv-file-for-your-mailing-list/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 13:18:15 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Email Marketing News]]></category>

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		<description><![CDATA[573 First let&#8217;s look at WHAT it is, and Why would we want to make one? &#8230; CSV files are the most common kind of files used by most software programs for importing data?Now, how to turn a XL document into a CSV file! how to,csv,software,import,export,xl,csv file,xl file,xl document,eMail,mailing list,names,addresses,group mail,bulk mail,comma separated values,format, formatting,address, [...]]]></description>
			<content:encoded><![CDATA[<p>573</p>
<p>
First let&#8217;s look at WHAT it is, and Why would we want to make one? &#8230; CSV files are the most common kind of files used by most software programs for importing data?Now, how to turn a XL document into a CSV file!<br />
how to,csv,software,import,export,xl,csv file,xl file,xl document,eMail,mailing list,names,addresses,group mail,bulk mail,comma separated values,format, formatting,address, names and addresses,upload,<br />
First lets look at WHAT it is, and Why would we want to make one?</p>
<p>CSV means Comma Separated Value, so that means; a &#8216;value?that is separated by commas. It is usually made in XL or a txt file.</p>
<p>A &#8216;value?is explained, in context below.</p>
<p>CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a &#8220;bulk mailing program?we can usually use a CSV file.</p>
<p>The CSV file would have to have all the names and addresses in it, and then we could go to our software program and use the &#8216;import?function to upload all the names and addresses (values), with one click instead of spending hours entering each one by hand.</p>
<p>But, how do we get the names and addresses into the CSV file in the first place? It depends where they come from, if we are simply extracting the names and addresses (Values) from one program to another we can often choose to &#8216;export?to a file in CSV format. If we have a list of &#8216;values?that is, say, in Microsoft word, or some other kind of document, we would first need to copy and paste them into an XL document.</p>
<p>Once all the &#8216;values?we want to use, are pasted into the XL document, WITH EACH VALUE IN A SEPARATE COLUMN. We can then save the XL document as a CSV file, and then upload it into our software. Easy!</p>
<p>Before we continue please note: It is often necessary to have these values in our CSV file in a particular order for example; some software, will require Column &#8216;A?to have the &#8216;Name?and column &#8216;B?might have to be the &#8216;eMail?or vise versa and etc? So it&#8217;s a good idea to check first.</p>
<p>Some software allows us to choose where each &#8216;value?will be loaded to, so in this case, the initial order in our CSV file won&#8217;t matter, because in the upload process we may be prompted to select which &#8216;fields to place which &#8216;values?into.</p>
<p>Now, how to turn a XL document into a CSV file!<br />
1.	In your XL document with the info you wish to upload. Go to &#8220;file/save as&#8221; then select the option &#8220;as file type&#8221; and scroll down to &#8220;CSV (Comma Delimited)<br />
2.	Then name it &#8220;WHATEVERYOUWANT&#8221; and click save.<br />
3.	Now you will get a window asking a lot of questions.<br />
4.	Answer &#8220;OK&#8221; or &#8220;YES&#8221;, then you&#8217;ll get about two or three more windows one after the other. Answer each one &#8220;OK&#8221; or &#8220;YES&#8221;, until it is done then close the workbook. You&#8217;ll get more windows again. just answer &#8220;OK&#8221; and &#8220;YES&#8221; until it closes <br />
5.	Go to your software and find the import function, browse for your file and upload it!<br />
6.	Then check your &#8220;mailing List&#8221; to see the results!<br />
Your CSV file will look like this a, if you saved it correctly!</p>
<p>If it doesn&#8217;t work for you, make sure it is in this format.</p>
<p>You may find that you need to play around with this a bit, but as long as you finish with an XL document in CSV format, you should be able to upload to just about any program. Of course this isn&#8217;t limited to email lists you can use this format for a range of different applications.</p>
<div id="br_pdf_link">
	     <a href="http://www.deartommyjohnletters.com/2012/05/how-to-make-a-csv-file-for-your-mailing-list.pdf">
	     <span>How to Make a CSV file for your mailing list.</span>
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		<title>Get Going With Email Marketing And Keep More Customers</title>
		<link>http://www.deartommyjohnletters.com/2012/05/get-going-with-email-marketing-and-keep-more-customers/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/get-going-with-email-marketing-and-keep-more-customers/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 14:21:19 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Email Marketing News]]></category>

		<guid isPermaLink="false">http://www.deartommyjohnletters.com/2011/03/get-going-with-email-marketing-and-keep-more-customers/</guid>
		<description><![CDATA[477 It&#8217;s Never too Early: We often talk with companies who aspire to reach many of the same goals we&#8217;ve achieved with email &#8211; regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us &#8211; but yet object on the grounds that they &#8216;aren&#8217;t ready.&#8217; Baloney! Email marketing is incredibly [...]]]></description>
			<content:encoded><![CDATA[<p>477</p>
<p>
It&#8217;s Never too Early:<br />
We often talk with companies who aspire to reach many of the same goals we&#8217;ve achieved with email &#8211; regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us &#8211; but yet object on the grounds that they &#8216;aren&#8217;t ready.&#8217; Baloney! Email marketing is incredibly easy to get started &#8211; and in our opinion it is most effective when it is done with a philosophy of simplicity</p>
<p>Frequent Contact is Key:<br />
Em&#8230;<br />
email marketing, bulk email advertising, email newsletters, email software, newsletters, online ads<br />
It&#8217;s Never too Early:<br />
We often talk with companies who aspire to reach many of the same goals we&#8217;ve achieved with email &#8211; regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us &#8211; but yet object on the grounds that they &#8216;aren&#8217;t ready.&#8217; Baloney! Email marketing is incredibly easy to get started &#8211; and in our opinion it is most effective when it is done with a philosophy of simplicity</p>
<p>Frequent Contact is Key:<br />
Email marketing does not work as well for a one-time quick hit marketing strategy. Email allows you to build a regular, ongoing dialogue with your best clients and prospects. And that becomes self-selecting &#8211; those who most wish to do business with you will appreciate the regular communications. Those who do not can opt-out. It truly is a win-win.</p>
<p>Be Regular:<br />
One of the real keys to success is how frequently (or not) you communicate. We occasionally provide special alerts, but generally, for us, once a month is plenty often to communicate. I firmly believe &#8211; and our results have confirmed &#8211; that regular but respectful communication is optimal.</p>
<p>Content is King:<br />
Ultimately, for professional service firms like ours it is ideas that build relationships &#8211; and ideas are driven and supported by content. We strongly recommend the creation of a regular communications vehicle &#8211; whether an e-Newsletter or other vehicle. It has worked for us and it works for a number of our clients.</p>
<p>Be Brief:<br />
We also have found that it is critical to keep the content out of the newsletter. While this may seem to be a contradiction to the previous point, it is not. You should let people know about your ideas, but not force them down their throats. Use the newsletter to point to your content (on your site or elsewhere) but don&#8217;t try to cram it all in. It shouldn&#8217;t take someone 10 minutes to decide if your newsletter is worth a read. An overly long, dense, hard-to-read newsletter simply wastes people&#8217;s time. In addition, by keeping the content external, you can use click through analytics to see who is really interested in what content &#8211; and tailor your follow-up appropriately.</p>
<p>Keep it Entertaining.<br />
We&#8217;re shocked by the number of dry, boring newsletters that clog our inboxes. We subscribe to many newsletters to keep up on our competitors, but we usually only read those that keep us entertained. Try adding a bit of humor if possible.</p>
<p>Don&#8217;t Hard-Sell.<br />
The flip side of the coin is when we see companies who feel as though they need to close business in every sentence. Email marketing is about relationship building, and it is something you&#8217;re doing for the long- term &#8211; not a quick revenue hit. Even for consumer- oriented retailers, this fact still holds true- customer relationships are profitable when they are long-term, so your marketing efforts need to be oriented that way.</p>
<div id="br_pdf_link">
	     <a href="http://www.deartommyjohnletters.com/2012/05/get-going-with-email-marketing-and-keep-more-customers.pdf">
	     <span>Get Going With Email Marketing And Keep More Customers</span>
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		<title>Add Apps to your Email!</title>
		<link>http://www.deartommyjohnletters.com/2012/05/add-apps-to-your-email/</link>
		<comments>http://www.deartommyjohnletters.com/2012/05/add-apps-to-your-email/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 13:20:56 +0000</pubDate>
		<dc:creator>Email Specialist</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.deartommyjohnletters.com/?p=674</guid>
		<description><![CDATA[Bring new functionality and spice to your emails and let your recipients interact with you in a new exciting way. WiseStamp Email Apps enable users to transform their emails into a powerful self expression and promotional tool. For users – Email Apps enable you to easily customize your email signatures with your personal social profiles [...]]]></description>
			<content:encoded><![CDATA[<p>Bring new functionality and spice to your emails and let your recipients interact with you in a new exciting way.</p>
<p>WiseStamp Email Apps enable users to transform their emails into a powerful self expression and promotional tool.</p>
<p><strong>For users</strong> – Email Apps enable you to easily customize your email signatures with your personal social profiles and allows you to add to each outgoing email dynamic content such as your latest eBay item, recent blog post, your latest tweet or a cause to promote. The recipients of your email will see the updated content of the Email App and will be able to also interact with it directly from the email (e.g. retweet or follow in the Twitter App or buy in the eBay App).</p>
<p><strong>For partners</strong> – WiseStamp Email Apps Platform enables social services, brands and publishers to distribute their content via Email Apps in one of the biggest online markets – email.</p>
<p>Email Apps enable publishers to enjoy an effective distribution channel as well as the ability to constantly engage users with their own brand and content beyond the boundaries of their websites. Email Apps are a powerful engagement and user retention tool.</p>
<ul>
<li>WiseStamp reached over 1 million installs on August, 2010.</li>
<li>WiseStamp is in the Firefox top 50 popular add-ons list &amp; is an official Mozilla recommended add-on.</li>
<li>WiseStamp won a <a href="http://mashable.com/owa/pages/winners">Mashable Open Web Award</a> in the category of best Social Media Gadget 2009.</li>
<li>WiseStamp integrates with all major Webmail services: Gmail, Yahoo!, Hotmail, AOL.</li>
<li>WiseStamp currently supports Firefox, Chrome, Thunderbird, Safari, Internet Explorer &amp; Rockmelt</li>
</ul>
<p><a href="http://www.deartommyjohnletters.com/go/WiseStamp/" target="_blank">Learn More About WiseStamp Email Apps</a></p>
<p>&nbsp;</p>
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	     <span>Add Apps to your Email!</span>
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